Technology News

In recent times, the global economic crisis has eroded the IT companies marketcap, but due to their efforts in various fields, their brand image remains intact. In the hard times, the finance and auto industry are the two severely affected industry verticals, while technology companies continue to hold the control in the world’s biggest brands.

In the recent annual Brandz top 100 Most Valuable Global Brands list, as many as five technology companies enters in the top 10 position. According to the report, in this year the brand value of the top 100 grew by 2% to $1.95 trillion.

Google Inc.
Google Inc, the number one search engine tops the list and become the world’s first brand to cross the $100 billion mark beating other household names like Microsoft and Coca Cola. The company values at $101.4 billion which is 25 percent more than Microsoft.
It is a California based company earning revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services as well as selling advertising-free versions of the same technologies. As of March 31, 2009, the company has 20,164 full-time employees.
According to the report, the rising popularity of online search advertising, which is cheaper than display, is benefitting Google which owns 73 per cent marketshare in this area.

Microsoft Corp.
At number two on the list is Redmond, Washington based company Microsoft. The company’s brand value touched $76,249 million in 2008-09, up 8 per cent up from last year.
Microsoft Corporation is a multinational computer technology corporation that develops, manufactures, licenses, and supports a wide range of software products for computing devices. Its most profitable products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software.
Microsoft was founded by Bill Gates in 1975, and it has operations in more than hundred countries and employs nearly 80,000 people.

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