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As long as entertainment is tied to a distribution system then it can not be free (meaning liberated). As long as television studios distribute sitcoms, then sitcoms have to play by their rules and conform content to the studios’ needs. As long as movie studios distribute movies, movie producers must conform content to those studios’ needs.

Only when the distribution channel no longer sets the rules can entertainment and those that create it be free. This can only happen when an outlet like the Internet is combined with artist’s ability to self finance projects. If artists depend on the advertising needs of television studios and the pay per view model of the movies, then their art is only of value to the extent that it meets those standards.

Through the use of supplementary platforms, creators and producers of content can obtain their own financing for their content. Thus, they can create whatever kind of content they like and that the market will finance. If they meet the needs of the market and depend on revenue they raise themselves rather than those achieved by studios through use of their work, they free up their artistic constraints and then distribute as they like over the Internet- freeing themselves of the distributor’s corporate standards.

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